Top Resources for Continuing Your Real Estate Education
With the covid-19 pandemic, we have all been given a unique opportunity and that opportunity is time. Now, more than ever, we need to take our extra time to get educated and continue moving forward.
Education for Real Estate Professionals at any stage in their career, is absolutely essential. The only way to continue to grow their business is to stay current, motivated, and educated. As independent contractors, professionals have to consider education as an investment in their business and their future. This industry is constantly changing and evolving, with new practices, marketing strategies, tools, and technology being introduced at a rate like never before.
Finding a brokerage that has a Learning Management System:
Joining a brokerage that has education as part of their platform can be a huge advantage. Not only will you get real estate education for free or at a heavily discounted price, but you also are hanging your license with a brand that puts emphasis on its professionals staying educated.
Realty ONE Group is a brand that has made offering education and training to its professionals a priority. ONE University is Realty ONE Group’s internal Learning Management System and is something never before seen in Real Estate. It gives 14,000+ professionals an immediate leg up on the competition.
Why is ONE University unique?
Professionals with Realty ONE Group have access to some of the best training, coaching and educational resources in the industry. Classroom training has formed an excellent foundation, but Realty ONE Group is taking the next step in Learning with ONE University.
In addition to instructor led training, ONE University offers an online coaching and education platform unlike any other Real Estate company in the world. Agents now have access to over 2,000 online classes, coaching courses and materials, audiobooks and ebooks, 24 hours a day. They can learn at their own pace and on their own schedule, and the available content only continues to grow. There is access to training and education on a wide variety of topics including Goal Setting, Time Management, Lead Generation, Customer Service, Sales Skills, Team Building, Personal Development and more! This platform is accessible on mobile as well, and many of the courses can be downloaded into audio format and listened to on the go.
From rookie to veteran, you must continue educating yourself:
Remember, no matter where you are at in your career, continuing your education will only help your business. The most skilled and successful real estate professionals are the ONEs who are learning based. If you haven’t already, schedule in some time each work week and learn something new. Find a Learning Management System that makes it easy for you to search classes, topics, and training for any stage of a professional’s career. Your business and your future will thank you!
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So, you want to start a career in real estate? You might be ...
You’re thinking about starting a career in real estate, that’s fantastic! I’m sure you have a few questions. Let’s try and answer some of those while also showing what it takes to have a successful career in real estate.
Whether you’re about to get your real estate license, or you’re already beginning your career as an agent, you will need a plan of action. Being an agent is not for everyone and requires a specific personality, work ethic, and grit to be successful. Let’s start simple:
Should I become a Real Estate Agent?
You need to start and think about who you are and what you want out of your career.
- Are you looking for an exciting lifestyle that isn’t your routine work hours, but has high-income potential?
- Are you looking to meet and work with new clients and assist them with what inevitably is the biggest purchase in one’s life?
- Are you a self-starter and someone that can handle growing their own business as an independent contractor?
This is not just a job, but rather a business and needs to be treated like one. Thankfully, there are brokerages out there that provide the necessary support, training, education, and tools to help you and your business grow.
Realty ONE Group is a perfect example of a modern forward-thinking brokerage that provides all the right resources to keep its agents successful, even in unforeseen times.
Is Real Estate a good career in 2020?
2020 has been an unexpected year, to say the least, and the COVID-19 pandemic took a toll on our economy and the real estate industry. It’s a valid question if real estate is a good career in 2020? The short answer, yes. Real Estate as an industry has navigated this pandemic and recently, The National Association of Realtors found in their June report that existing home sales jumped 20.7% from May 2020. One thing is for certain; people are still buying homes. If you are someone that is willing to adapt to change and adapt their business, then real estate is a good career in 2020.
Is it worth it?
One of the beautiful things about being a real estate professional is you are what you make it. Your business is dictated by how much work and effort you want to put into it. It’s a career that truly shows you the fruits of your labor. With the right brokerage offering the right support, you can find success, achievement, and happiness with a career in real estate.
Click here to learn more about joining your local Realty ONE Group office
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100% Commission Structures in Real Estate | Are these too go...
Real Estate Professionals work off of commission, so it is important to know how different commission structures work, after all it is what pays the bills. Most traditional brokerages work off some sort of commission split where the agent will take a percentage and the brokerage will take a percentage of each transaction. Then, what is a 100% commission structure?
Let’s talk about 100% Commission Structures. How do they work?
Is a 100% commission model as literal as it sounds? Technically, yes. When an agent joins a brokerage with a 100% commission model, they receive 100% of the commission with each transaction. Typically, there is a monthly fee attached with being a part of that brokerage as well as some sort of transaction fee with each transaction. It is important to consider, as a real estate professional, what your business looks like and if it is better for your business to be on a more traditional split or a 100% commission model.
100% Commission Real Estate Companies
There are a number of different companies in the industry that claim to have a 100% Commission Model. There are only a few companies that have managed to do it successfully. Realty ONE Group is ONE of the leading 100% Commission companies in real estate. With a philosophy of encouraging agents to reinvest in their own business by putting more money in their pocket, it creates success across all avenues. Realty ONE Group has experienced incredible growth and expansion because agents across the globe are realizing this 100% model actually works. The monthly fee is a small sacrifice that also comes with an incredible amount of resources including:
- incredible marketing & branding with an in-house creative agency
- Learning Management System with the best training and education in the industry
- the latest tech and tools designed to streamline the real estate process
Let’s discuss fees
It is important to consider that agents create their own business. If an agent is not selling any homes, then they are not making any commission and if they are with a brokerage with a 100% model, then they are likely paying fees each month. These monthly fees, transaction fees, and broker fees can be a lot if an agent is not compensating them with the commission from a transaction. These fees do typically come with tools, education, and resources from the brokerage. This model is not for everyone, but for those that want to make real estate a career, have a determined attitude, passion for success, and want more money in their pocket, the 100% commission model might be the right choice.
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5 Quick and Easy Tips to Optimize Your Website
Optimize your meta titles and descriptions
- Your site’s search appearance is important. It is the first thing that a user sees after searching on a search engine and it will help them decide whether or not to click on your website. Because of this, optimizing your appearance in search engine results can have a huge impact on your ranking position and click through rate (CTR).
- For example, our team at Realty ONE Group wrote the ‘Title’ and ‘Description’ you see in the image below and we can test and update it to ensure we get the best click through rate and remain at the top of search results.
Make sure all of your site’s images have optimized ALT text
- We suggest adding ALT text to your images so that it’s easier for search engines to index them. What is ALT text? Search engines don’t physically see images the way people do, so ALT text is content that allows you to specifically describe the image. Creating ALT text allows you to attach a description to your pictures so that they show up in Google and other search engine’s image results. Make sure your website images have their own specific ALT text.
Make sure your profiles on third party real estate websites are updated and that you include a link on your profile to your website
- Search results are similar to a popularity contest and your popularity is determined by how many other websites are linked to yours. This is why we recommend that you include links to your website on as many third party real estate websites as you can.
Optimize the content on your site to include key search terms you want to rank for on Google
- This goes without saying, but if you want to show up in the search results for a specific search term, your website needs to include that search term. The deeper the dive, the more complicated it can get but put simply, Google won’t serve you up to people searching for real estate if you don’t say the words real estate!
Search engines love fresh content. Create a blog or news section where you can update your site consistently
- Create a blog or news page to keep fresh content, with plenty of the search terms you’d love to be ranked for, on your website. This gives you the flexibility to write about a variety of topics, with a variety of key search terms that will help your rankings.
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Google My Business for Brokerages
If you tuned in to the early parts of Realty ONE Group’s Waking up to Win Town Hall series you probably heard me emphatically stress how important your Google My Business profile is for the success of your business. Because I love you, I want to make sure you’re covered and so, let me outline why I will continuously stress the importance of Google My Business (or GMB when we show off acronyms).
Why is Google My Business (GMB) Important for My Business?
Because you work in real estate, you already know that everything is local. GMB is the online directory source for all businesses and service providers at a very local and targeted level which means that when you search, Google will give you results that are most relevant and nearest to you.
For example, when someone searches for a ‘real estate agency near me,’ they will see your physical address if you’re in close proximity. Now the rest is up to you. You’ll need to make sure your business profile is up to date and complete, including your address, website, etc., to be visible for Google and to entice people to click on it.
Your business name, location, service categories, and website URL are critically important if you want Google to serve you up in search results.
I KNOW, I WANT TO GET UP AND START DANCING FROM THIS EXCITEMENT TOO!
Remember, GMB is not a social media platform or a website. Think of it like the new-age yellow page listing. It’s the identity information source of your business which Google will first look at and it’s local, just like real estate.
So, step number ONE? Make sure your GMB is updated with the service area!
How Do I Update my Google My Business?
Here are five components of your Google My Business that must be complete:
- Your business name
- Your business address
- Your business website address – REAAAALLLLLYYYYYY IMPORTANT Y’ALL!
- Your business phone number
- Clear and horizontal exterior and interior photos of the office
And things get better, my friends. Because you are a Realty ONE Group franchisee, you get GMB optimized for local SEO for FREE! Yes, our leadership has invested in the local success and visibility of your business. To make sure your Realty ONE Group office is included in this program follow these simple steps:
- Go to https://www.localact.com/one/ and submit your information. This allows LOCALACT to create a user profile for you and provide you with access to the performance dashboard.
- While signed into your business Google account, (the same account you created your GMB profile with):
- Go to business.google.com
- Click the “Users” tab on the lower left side panel
- Click the invite users button in the upper right-hand corner (plus sign icon)
- Add the e-mail firstname.lastname@example.org and grant “Owner” access This level of access is needed to move the listing into the folder feeding the API. This allows the display data in LOCALACT for your location’s insights. Don’t worry! You are still the primary owner of your business listing.
- If you have any difficulty granting access to LOCALACT, you can reach out to email@example.com
PLEASE make sure the information you provide is consistent (e.g. same name, address, etc.) with all of your other online placement.
WAIT! Did You Do It?
If you’ve made it this far and you’re reading this my hope is that you completed the steps above and are on your way to making sure you exist digitally. If you’ve skipped ahead then hit the rewind button buddy because you are definitely missing out on some value. If you’re completely ignoring this then just know you’re making me cry inside and I’m screaming in my heart “WHYYY ARE YOU DOING THIS TO ME?!?!”
Until next time, toodles!
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Top 5 Digital Marketing Trends to Know NOW!
Digital marketing in real estate is always evolving and is as trendy as the latest face masks. To help, I’ve laid out the top five digital marketing trends every real estate professional and business owner should factor into his or her business plan.
Google My Business
Chances are you’ve heard us mention Google My Business or GMB. Why is it important? Google My Business is the foundation of your business identity. Having a complete GMB profile is similar to being included in the yellow pages back in the day.
GMB is today’s online directory for all businesses and service providers at a very local and targeted level which means that when you search, Google will deliver results for those entities that are most relevant and nearest to you.
Remember, 89% of transactions begin with a Google search. If you can’t be found on a search, you don’t exist.
Video / Vlogs
As a real estate professional, you should already be using video for marketing. Whether you use it to promote your business or a listing, video content is highly consumable and drives performance. In fact, video content consumption is increasing more than ever especially with mobile devices and connected tv.
As with the content on your website, you need to optimize your video for search results. Be sure to clear titles and thorough descriptions that provide information such as detailed specs on the home for sale, a link to the listing, and a link to your website.
You can also copy the vlog embed code and place it into a new blog page on your website. Make sure the header describes the vlog and that there’s also a description of it on the page. Have this video live on your website and use that page link to share on all of your social media networks.
If you want to keep driving traffic to your website and help increase your rankings on search engines, you need to focus on developing content. Informative, verifiable, interesting, and relevant content is going to be the lifeline of your website.
Be creative, show some humor and personality. Don’t make it about yourself, but personalize the content so that the reader or viewer feels as if you’re speaking directly to them.
Paid Digital Media
Using organic tactics to rank at the top of the search engine results is free but it can take time. To get better results faster, you can invest in paid search ads, or pay-per-click (PPC). This will allow you to bid on keywords to show your ad to get the attention of your target audience. But remember, PPC ads is a bidding process (a.k.a. an auction), which means someone with a bigger budget, may outbid you and your ads won’t be displayed.
Paid digital also includes paid social media advertising which can be very targeted and very effective. When creating paid social media ads, you can define the exact audience you want to see the ads and you can also elect to have them show on Instagram. Both Facebook and Google require you to acknowledge that you’re displaying a housing ad.
Pro tip: Don’t be discouraged if you don’t see an immediate influx of leads. While you’re learning and refining your campaigns and tactics, you’re still investing in amplifying your brand online.
Social Media Etiquette
Your audience is watching you. What you say or do online, especially in social media reflects on the values of your business. With 64% citing shared values are the primary reason for the relationship with a brand, your social media etiquette matters. This is all the more reason to make sure the content you share is verifiable, of interest, relevant to your target audience, and can provide the opportunity for a two-way conversation to help capture the prospect.
With recent concerns over privacy and increased protections being implemented, having a professional, engaging, and informative social media presence will help your audience be more comfortable reaching out to you.
Are you ready to make sure you exist digitally? Are you ready to become a leading source of real estate information in your market? Remember it’s not as difficult as it seems. To be successful you need to stay focused and consistent. Create fresh content. Keep your website updated. Share links to your blogs and vlogs as well as reviews on your social media. And, stay relevant!
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How to Become a Real Estate Professional in 2020
So, you’re thinking of taking the plunge into real estate. This is an exciting decision and one that can bring you a fulfilling and successful career. Real estate is not for everyone though and requires a specific personality, work ethic, and spirit. Being a Real Estate Professional in 2020 requires all of that and an ability to adapt to change.
How to become a Real Estate Pro
There are a couple steps to take when beginning your journey to becoming a real estate pro.
- Research your state’s requirements- Every state has their own unique licensing requirements. You can research this by going to your state’s real estate regulatory office website.
- Take a pre-licensing course- you have to take a pre-licensing course from an accredited real estate licensing school before you can take a real estate exam.
- Take the Real Estate Exam- you must pass this in order to become a Realtor and join a brokerage.
- Pick where to hang your license- This is the fun part! Pick the right brokerage that is going to help you prosper and grow as a professional.
What’s the cost of Real Estate School?
Before you can sit and take your licensing exam, you will need to find an accredited real estate school. These differ by state and by cost, amount, and coursework. Different schools will also charge different fees, so it is best to do your research and find out what you’re paying for. Generally, an online course is typically less expensive than in-person training.
The tricks to being successful in 2020
Real Estate looks a bit different in 2020 with the constant advancements in technology, a new generation of home buyers, and the repercussions of the coronavirus. Now, more than ever is the time to rely on digital tools and technology to market yourself, gain leads, and grow your business. Building a presence on social media is an effective way to attract clients, display your business, and keep in contact during these socially-distanced times. Consider joining a brokerage that offers the right technology and resources to streamline the real estate process and make you, as the professional, as efficient as possible. Realty ONE Group is a perfect example of a brokerage that offers its pros the necessary resources to succeed.
How hard is it to get into Real Estate? What does the industry look like today?
Once you have done your research and your homework combined with the right attitude, getting into real estate can be daunting, but exciting. The beauty of this industry is that your success will be determined by how hard you work and how much you care. Even with these unprecedented times, becoming a Real Estate Professional in 2020 is an adventure that can lead to great success!
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Choosing a Real Estate Broker | What to look for when choosi...
Choosing the right real estate broker is a critical choice when it comes to the support, the tools & technology, the commission, and the lifestyle it will provide you, as the agent. Ultimately, you are an independent contractor and running your own business, but the right brokerage can really help you make that business a success.
How to choose a real estate broker
There are many aspects to focus on when choosing where to hang your license including: commission, brand culture/identity, support, innovation, tools & tech offered, and community service. So many real estate brokerages claim to have it all, but few do. You want to find a broker that can talk the talk and walk the walk. For the last fifteen years, Realty ONE Group has been ONE of those brands that can do both.
Which real estate company is best for new agents?
If you’re taking the plunge into the world of real estate as a new agent, firs of all, welcome! You have entered what can be a very fulfilling and successful career if you choose to make it that way. Getting started in real estate can feel daunting but choosing the right brokerage will provide you with the necessary support to start this new career. Look for mentorship programs. The right training & education will put you miles ahead of the game in no time. Realty ONE Group’s Learning Management System, ONE University, is an education platform unlike any other in the industry.
Which real estate company has the best training & education?
To put it simply, ONE.U is an online training & education platform with over 3,000 courses and available content. Professionals have access 24/7 and there is information for every agent at any stage of their career. This incredible learning management system comes free with being part of Realty ONE Group and right now, educating yourself is more important than ever.
Questions to ask when choosing a real estate brokerage to work for
There are some quick questions to consider when choosing a brokerage that you might even be able to answer with some online research:
- What is the commission split?
- What is the company’s reputation locally and nationally?
- Is the company well established in your area?
- Is there a training plan in place for new agents?
- What sort of technology, support, and marketing resources do they offer?
- Does the brokerage specialize in a certain area of real estate?
Once you’ve done your research, you can narrow down your choices and make a decision that will be best for your business and your future!
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FROM NERVOUS NEWBIE TO DIY PRO: My First Experience Using a ...
Despite the ridiculous amount of photos I take of my dog, I am not a professional photographer. I am also not a real estate agent, although I do spend a lot of time searching for homes online and I work with agents daily as the manager of vendor relations for Realty ONE Group. Still, when I received my first 360 camera, the nerves set in; would I know how to use it? Could I really figure out all its inner workings to publish a website-worthy virtual tour?
Here’s what happened from unboxing to unveiling the final results …
Like any new gadget, it’s exciting to take everything out of the box. First the instruction manual, then a soft case for the camera, the camera itself and a charging cord. I immediately downloaded the Ricoh Theta iphone app, plugged in the camera and began trying to connect my devices.It’s not connecting, what’s going on? 30 minutes pass.. The nerves are setting in, what am I doing? I called up a close friend, “I think I have a broken camera!” Embarrassingly, with his expertise we discovered I never powered the camera on. This wasn’t off to a great start. I thought to myself maybe this isn’t a good idea.
Finally, powered up and connected through the camera WIFI, I placed the camera on a monopod and started getting familiar with all the settings.
The camera used is the Ricoh Theta V. There are quite a few models of the Ricoh Theta the differences as you move up in model and price are the battery life, memory storage, image quality and stabilization. View full product line.
Testing the Camera
Now let’s get techy. We’re going to set up the camera to do a technique called bracketing. This allows the camera to capture the brightest white, the darkest blacks, and everything in between. This is a pro secret that will get you the best image possible, closest to what your eye actually sees. The process takes 5-7 separate images at different exposures in the click of a single button. Here is a step-by-step for bracketing with a Ricoh Theta.
This was my first experience using this technique. How do I know if I set it up correctly? Was the quality going to be what I want? The last thing I wanted was to re-shoot the virtual tour. So, for peace of mind I did an image test in my home and sent it through boxbrownie.com. Check it out, crisp, clear quality. Yes, it was that easy. And, this edit is only $4.00.
Preparing for the shoot
Before you shoot, clean your space – nobody wants to tour a room full of junk and clutter.
Next, you’ll need a floor plan. If you don’t have one, no worries! You can do just as I did and draw your own floor plan. Below is the before and after from a hand drawn floor plan to a 3D rendering with custom branding by boxbrownie.com. This edit was $64.00 but there’s options as low as $24.00; pricing depends on the particular floor plan style you need.
Capturing the Space
So, you’ve got the bracketing thing down and you’ve got your floor plan. Now you’re ready to put your new hardware and skills to work. With the camera, monopod and floor plan in hand, you’ll want to show up to your location at the exact time to capture your locale in its best and most beautiful light. Typically, anytime between noon and 3 p.m. works best. You don’t want to shoot too early in the morning, when the light is thin and unattractive or too late, when there’s pretty much no light to work with at all. Before you shoot, open every door to a room you plan on showcasing. Turn on every light and let the welcoming, bright vibes in. Open window shades and drapery to highlight the views that are visible from the interior of the space.
Extend your monopod to the tallest setting, which should be close to your height. Make sure it’s stable; you don’t want it to fall. If you need to, add weight to the bottom of your monopod stand for extra stability. Turn on your camera and connect your phone to the camera WiFi. Remember, you’re capturing a series of 360 images throughout the space from entrance to exit and you need to be out of the view of the camera from all angles. Getting out of the shot can be difficult especially in large open space floor plans. The trick is to set the timer on your camera, 5 or 10 seconds should suffice, to ensure you have time to run out the view before the camera takes its images.
Ready, set … click! Use the shoot button on your phone to trigger your camera countdown. Quickly run out of view as your camera goes to work, activated from your phone. Viola! You’re done with your first image. Log the location of the image on your floor plan and title it with a name or number, (I used both). Now move the monopod and camera through the space and the rooms, setting up about every 10 -15 feet apart in a logical path someone might take through your space. When in doubt take more images than you need; extra images you can trash are better than having to schedule another time to shoot again.
Let the Gurus Work Their Magic
Phew. You’re almost done. Once you’ve completed all your shots, it’s time to journey to your computer for uploading. Log back in to boxbrownie.com and send all of your images through as a 360 image enhancement job. In this step you’ll need to use the GROUP IMAGE feature to bundle your bracketed images for editing. The platform is super user-friendly and fast. Check out how quickly these images upload!
Sending your bracketed images will cost you $4 per image, which is a $60 investment for a standard home with fifteen 360 tour images. I received the images back in about 18 hours, although the website says 24-48 hours. Once you receive your edits, go through them carefully and note if you need any additional editing. You won’t notice in my final product but I utilized every enhancement offered from item replacement to virtual rendering. These added edits will take some time but again I received my edits back way sooner than expected and the quality – outstanding.
Finally, you’re ready for the gurus to create your virtual tour. This step will require you to upload your floor plan and all of your edited images. $16 dollars and 24 hours later you will have your final product! In under ONE week I went from finding the power button on the 360 camera to conquering the art of virtual tour. All it took was the confidence of using the camera, an hour of onsite shooting, and one to two days for the boxbrownie.com team to work their magic. It’s so easy my dog could learn it. If you’re a real estate agent and you’re not doing virtual tours after reading this article- what’s your excuse?
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How To Start Your Own Real Estate Brokerage with Realty ONE ...
Realty ONE Group is ONE of the fastest-growing franchisors and has been attracting so many entrepreneurial-minded people with its unique business model and franchising opportunities. Founder & CEO, Kuba Jewgieniew, realized years ago that the only way to find true success is to be your own boss, so he created a business model where Broker Owners and real estate professionals can do just that. The proof is in the pudding. In just fifteen years, Realty ONE Group has amassed to 280+ offices in 43 states, 2 countries, and with over 13,000+ real estate professionals. This is only the beginning, but the trick comes with just how simple it is to start your own Realty ONE Group office:
Attend a week of in-depth training
Get ready! This is a jam-packed week of education, training, networking, planning, learning, taking risks, and having FUN! You will get an in-depth look at what Realty ONE Group is all about and why you made the right choice!
Learn the platforms and systems
Realty ONE Group is unique in many ways, but the platforms and systems provided to our network is unlike anything in real estate. The education, CRM, listing syndication, marketing and branding, and support tools are just a few of the resources you have at your disposal. You will learn about all of them!
Get the branding you need to open and run your office
This is when it starts to feel real and get pretty exciting. Realty ONE Group has the branding in place to help you open and run your dream office. Premier graphics, marketing collateral, and digital templates are only a few clicks away on Realty ONE Group’s Branding Site. So much can be said about loving where you work, and your agents will love where they work!
Learn how to recruit the agents you need to be profitable
Realty ONE Group has enlisted the help of the best coaches in the business when it comes to recruiting and retaining the right agents. You will learn how to attract top-producing agents and they will appreciate the business freedom and success that comes with being a part of The UNbrokerage.
Host a grand opening and announce it to the world
When you are ready to open your doors, make sure it’s a party! Unfortunately, during these times it may have to be a virtual party. Nevertheless, blast your name out there on the digital sphere and make sure the world is ready for Realty ONE Group *insert your office name*!
You did it! Time to celebrate and then get to work! Cheers
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